Cambridge Analytica’s chief executive officer Alexander Nix. His firm recently received itself in the spotlight for falsifying itself and harvesting data from millions of Facebook users to aid the Trump campaign/ AFP PHOTO/ PATRICIA DE MELO MOREIRA
Remember the Marlboro Man? He was a sexy vision of the American west, created by a cigarette corporation to sell a fatal product. People knew this and used that product anyway, at great detriment to themselves and those around them who quietly inhaled toxic secondhand smoke, day into long night.
An agreement between states and tobacco companies banished the rugged cowboy at the end of the 1990 s, but the emblem is useful even 20 year later as we contend with a less deadly but no less frightening corporate force-out. Social networks that many of us signed up for in simpler hours — a proverbial first smoking — had now become gargantuan archives of our personal data. Now, that data is collected and leveraged by bad actors in an attempt to manipulate you and your friends.
in alarming detail this weekend how a Trump-aligned firm called Cambridge Analytica managed to collect data on 50 million people utilizing Facebook. All, as the Guardian put it, to “predict and influence choices at the ballot box.” People who opted into Cambridge Analytica’s service — which was disguised as a personality quiz on Facebook — stimulated their friends vulnerable to this manipulation, as well.
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There were better days on the social network. When you signed up for Facebook, it’s likely because it was an alluring route for you to connect with old friends and share images. You hadn’t ever imagined “Russian trolls” or “fake news” or, lord knows, “Cambridge Analytica.” Chance are, you signed up before 2016, when Wired .
in Reader’s Digest explained the dangers of cigarettes to the broad American public ), these Facebook users illuminated up before they knew the cancer was coming.
Running with a health metaphor, Wired ‘s “two years of hell” feature was promoted with a photo illustration by Jake Rowland that depicted a bloodied and bruised Mark Zuckerberg 😛 TAGEND FTAG 1 TT
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Image: photo illustration by jake rowland/ esto. politenes conde nast.
Zuckerberg may have been assaulted from all sides, but we — his users — took more of a licking than he did.
That’s because Facebook’s past two years have been all about ethical and technological crises that hurt users most of all. A favorite editor of mine detested that term, “users, ” because it induced it voice as though we were talking about something other than people. I can agree with that, but also see now that “users” is the word of moment: Facebook’s problems widen forever out of the idea that we are all different clumps of data generation. Human life is incidental.
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Facebook’s problems widen eternally out of the idea that we are all different clumps of data generation
The photos you post are interpreted by Facebook’s programs to automatically recognize your face; the best interest you communicate via text are collated and cross-examined by algorithms to serve you ad. Our virtual social connections enrich this marketing web and make advertisers more powerful.
And many of us open the app to scroll without actually knowing why. Facebook literally presents us with a “feed.” We are users the route drug addicts are users, and we’re use like a focus group is used to vet shades of red in a new can of Coca-Cola.
None of this has been secret for some time. Braver, more fed up, or perhaps more responsible users have deactivated their Facebook accounts before. But any change they built was on the basis of their experience as individuals. New revelations demand we guess more in terms of our online societies.
. We have to admit now that the choices we attain on Facebook can directly impact others.
The social network’s policies have changed since Cambridge Analytica’s 2016 operation. But Facebook’s business model — gather data on people and profit from that data — hasn’t. We cannot expect it to. But a reasonable person would anticipate it’s only a matter of time until the next major ethical violate is revealed to the public.
We know from bad faith campaigns surrounding Brexit and the 2016 U.S. election that individual users are exceedingly susceptible to viral disinformation. But until now, it was less clear how Facebook’s own tools could be used by third parties to manipulate an entire network of friends in an attempt to manipulate voter behavior.
RTAG 19 TTYour irresponsibility on Facebook can impact a lot of people. A connect you share can catch on and influence minds even if it’s wholly falsified; more to this immediate concern, a stupid quiz you take could have opened your friends’ info up in a way they’d never have expected.HETAG 1 TT RTAG 24 TT
Sam Ard, a two-time champ of NASCAR’s second-tier series, died Sunday. He was 78.
Ard died in South Carolina. NASCAR called Ard “a tough-as-nails racer” in a statement posted corroborating his death, but dedicated no details.
Ard won titles in what is now known as the Xfinity Series in 1983 and 1984. He won 22 races in three seasons just 92 career starts and his average finishing posture was an impressive fifth.
“No matter the track or the rivalry, he battled to the end, ” NASCAR told. “That fighter’s mentality lasted throughout his life, and far beyond the confines of a race car.”
Ard retired because of traumata suffered in the final race of the 1984 season. He suffered from Alzheimer’s Disease and Parkinson’s Disease for much of the last two decades, and his fiscal adversities stimulated him the face of the difficulties faced by many of NASCAR’s former stars.
Ard was living in a doublewide trailer in Pamplico, South Carolina, in his declining years and had long ago sold his two championship rings and a handful of grandpa clocks from Martinsville Speedway because his family required the money. Unlike veterans of most major professional sports leagues, Ard had no pension to fall back on.
“You can drive for NASCAR, but when it’s over, it’s over. You get nothing, ” Ard told The Associated Press in a 2007 interview. “When you fall out of racing or something happens to you, it seems like NASCAR just forgets about you. It’s your friends and the people around the race track who have to remember you and keep you going.”
NASCAR policy is that drivers are “independent contractors” who bear full responsibility for their finances, health care, retirement and life insurance. The league owes the drivers nothing, but they are free to work out benefit packages with their squad owner.
Current drivers don’t feel the pinch the route NASCAR’s old-timers do because the stars who built the sport didn’t benefit from large purses or a padded points fund and television bargains. Winnings often went toward feeding the family, or back into the race car.
Ard’s battles went largely unnoticed until he and his wife, Jo, wrote NASCAR around 2006 asking for $24,000 to help pay off their trailer. NASCAR and Richmond International Raceway held an auction that raised $36,000.
Efforts to help Ard increased in 2006 when Harvick and Dale Earnhardt Jr. penned a letter that circulated through the NASCAR community asking for help for Ard that began 😛 TAGEND
“To All: Many of you may not be aware that one of NASCAR’s innovators and champion, Sam Ard, is in very poor health and dire straits . … If it wasn’t for men like Sam , none of us would be able to enjoy the lifestyle we live today. We all do charity work and give back to the community, this time it’s one of our own.”
Harvick became a champion of Ard’s plight, and in 2007 donated a new Chevrolet van to Ard’s family. Kyle Busch committed $100,000 to Ard after winning a 2007 Xfinity Series race at Texas Motor Speedway. Busch tied Ard’s series record of 10 victories in a season that day.
“Sam Ard is one of the pioneers of this( series ), and to be tied with him at 10 wins is something that’s pretty spectacular and genuinely, very special to me, ” Busch said in victory lane after that win. “I’m going to try to help him out and find what I can do. It’s not much, but it’s something that can try to help.”
Ard was a successful short-track driver for decades, but only ran the three full seasons at NASCAR’s second level. Ard won 18 races over his 1983 and 1984 championship seasons, merely the second and third year of the series’ existence, but suffered severe head trauma in a accident at North Carolina Speedway in the next-to-last race of his 1984 championship season.
His career was cut short because of injury, and Ard was unable to secure a consistent income after the accident.
Ard was a five-time winner at Martinsville Speedway in Virginia, where NASCAR raced Sunday. Ard’s merely Cup Series start came in the September 1984 race at Martinsville Speedway.
Read more: www.foxnews.com