New Chevy Silverado ad attacks aluminum Ford F-150…with stones

 (Chevrolet)

Chevrolet has a new ad campaign designed to crush Ford. Literally.

In it, Chevy takes aim at the Ford F-150’s aluminum bed by dropping an 825-pound load of landscaping stones into it, which puncture the surface. A Silverado subjected to the same punishment suffers only scrapes and dents to its high-strength steel bed. Metal toolboxes are then pushed off of the side rails of both trucks and into the beds, with the same result.

Chevrolet says it conducted the rock test 12 times, with the Silverado suffering no punctures and the F-150 a total of 53. The tool box test was conducted 14 times, resulting in 2 punctures in the Chevy and 13 in the F-150. The company released additional video evidence backing up its claims along with the results of additional laboratory tests.

Chevys marketing has previously touted studies that found the Silverado to have lower costs of ownership and repairs than the F-150, but the effort hasnt appeared to put much of a dent into the Fords sales. Through the end of May, F-Series sales were up over seven percent to 324,307, while the Silverado’s dropped nearly 13 percent to 223,990 compared to last year. Those figures include super and heavy duty versions of the pickups, Fords not featuring aluminum beds.

Ford has not directly refuted the results of the new Chevrolet tests, but issued a statement that reads:

When you’re the market leader for 39 years, competitors sometimes try to take shots at you with marketing stunts. The fact remains that F-150’s high-strength, military grade, aluminum alloy cargo box offers the best combination of strength, durability, corrosion resistance, capability, safety and fuel efficiency ever offered in a pickup. We have built nearly a million new F-150s, and our lead over the competition continues to grow.

Ford switched to an all-aluminum body on the F-150 to improve its fuel efficiency and hauling capability. While the current Silverado uses an aluminum hood, many analysts expect the next generation to expand the use of the lightweight material to other parts of its body.

When asked during a conference call about the new ads if Chevy would ever offer an aluminum bed on the Silverado, Engineering Group Manager: Advanced Technology for Body Systems Mark Voss said only that the company will consider anything that can exceed roll formed high strength steel.

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2016 GMC Canyon Diesel Test Drive

The GMC Canyon is a little truck, but now it can act like a big one.

The 2016 Canyon and its twin, the Chevrolet Colorado, are the only small pickups in the United States that you can get with a diesel engine, and the first since the 1980s.

The timing could be better. Gas is dirt cheap, so efficiency is on the back burner for many truck shoppers. Meanwhile, diesel is still a dirty word, thanks to the Volkswagen emissions cheating scandal. GM hasnt been implicated in that, but its put a fog over the fuel, which was riding high this time last year.

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Move over Tesla: the most wonderful street-legal EV is now a Corvette Z0 6

( Genovation Cars)

When you think of fast electric vehicles, the Tesla Model S and its “Ludicrous Mode” likely come to mind, and rightly so. With the equivalent of 762 horsepower in the Model S P90D and a 0 to 60 mph period of just 2.8 seconds, few supercars could even match the electric sedan’s performance.

But what about top speed? That’s been a tough nut to crack for electric “manufacturers ” because while instant torque helps an EV rocket off the line, all that “electric juice” operates thin as the runway get longer. That’s where Genovation Cars comes in.

The EV tuner took a 2006 Chevrolet Corvette Z0 6 and turned it into the “Genovation eXtreme Electric, ” or GXE for short. While testing the reborn ‘vette at the Johnny Bohmer Proving Grounds/ Shuttle Landing Facility in Florida, Genovation brought the sports car to a top speed of 186. 8 mph. While even the regular Corvette can manage that accomplishment these days, in the world of street-legal EVs, that figure is massive. In fact, it was nearly 10 mph quicker than the previous record holder at 177 mph.

The new record was certified by the International Mile Racing Association and the vehicle has earned the official title of, “Top Speed Street Legal Electric Car.”

The GXE capitalized on the Corvette Z0 6’s lighting body as a platform to incorporate an innovative electric powertrain good for over 700 hp and 600 pound-feet of torque. Genovation claims the prototype has a 50:50 weight distribution and a range of 130 miles during “normal driving operation.” I’m guessing drag racing doesn’t fall under that category.

“We are thrilled that the result of our development testing led to the define of this record. Based on our experience in so far, we believe the car to be extremely robust as we set the record on our first day of testing, ” said Genovation CEO Andrew Saul. The company added that its work on the GXE isn’t finished and it expects the EV to reach higher levels of performance very soon.

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